The faculty will explain why GOOD THINGS HAPPEN TO DOCTORS WHO WRITE.
Leveraging Your Writing to Build or Expand a Consulting/Teaching Practice and/or Your Clinical Practice
The largest financial return on your writing is often not in the sales of the writing itself. The biggest financial upside often comes from the ancillary income possible from teaching, consulting or your clinical practice resulting from your having “wrote the book on a topic.” The faculty will explain how to use your writing to increase clinical income and/or support lucrative teaching and consulting practices. Several detailed case examples will be presented and discussed by Jim and Professor Krevolin.
The Publishing Landscape, And Why Self-Publishing May Now Be Your Smartest Option
Self-publishing had traditionally been a poor option for authors who were looking to make money from their books, with many readers looking down on “vanity presses” and self-published books. Those days are now long gone. The internet, print on demand, modern word processors and graphic design software, the demise of many brick and mortar bookstores and the explosion of e-books have made self-publishing in many cases your best bet to maximize earnings from writing a book on a non-commercial topic. In this segment the faculty will explain the advantages and disadvantages of self-publishing and provide a methodology for determining if self-publishing is your best bet.
The Nuts and Bolts of Self Publishing: Printing and How to Make Your Book Look Professional
The faculty will explain the advantages and disadvantages of three major options for producing your book – bulk printing, print on demand, and e-books. The advantages and disadvantages of each will be explained. The faculty will also provide practical suggestions for finding the best vendor for assisting with printing and negotiating the best price. Also provided will be suggestions for getting the proper assistance for producing a book that reads well and looks professionally laid out. Different options for performing this work will be explored.
Promoting Yourself and Your Book
If you want your self-published or traditionally published book to sell, you need to be able to promote it. In this segment the faculty will explain numerous strategies for selling your book including, distributors, publicity, generating positive word of mouth, pricing, building buzz, teaching, direct marketing, blogging, speaking, giving interviews, networking, choosing the correct title, and search engine optimization. The faculty will lead an interactive exercise in which attendees are asked to create and discuss marketing plans for their books.
How to Self-Evaluate Your Book Idea
Writing and publishing your book are ambitious undertakings. Before doing so, it is a best practice to take a hard look at what you are proposing. In this segment the faculty will provide a step-by-step protocol for critically evaluating your book idea including: feasibility of marketing, competition, delivering exceptional quality, pricing power, availability of distributors, follow-on revenue, and printing costs. Attendees will be invited to share their book ideas with SEAK for feedback.
What Publishers are Looking for — Book Ideas that Sell
Physicians commonly publish both non-fiction and fiction. The faculty will provide an overview and insights for what sells for each of the numerous popular types of fiction and non-fiction works including: trade, textbooks, self-help, thrillers, romance, sci-fi, and children’s. The faculty will explain what sells in various genres, and what does not. The faculty will explain what now drives the publishing industry and what publishers are most interested in. The faculty will provide numerous examples of works of fiction and non-fiction authored by physicians and of successful physician authors.
How to Find the Right Agent
Success with traditional publishers is often heavily dependent on finding the right agent. In the segment the faculty will explain what a good agent does and does not do. Faculty will provide a step-by-step process that helps research, query, and land a motivated agent. Finally, the faculty will give practical tips for how to be a good client and get the most out of your agent.
How to Draft a Killer Query Letter and Create and Deliver an Irresistible Pitch
The faculty will explain how to write an irresistible query letter. Sample query letters will be provided. Attendees will be invited to share their draft query letters with SEAK for feedback.
How to Write Book Proposals That Sell
The faculty will explain in a step-by-step fashion how to write a marketable book proposal. Sample book proposals will be included. The faculty will also discuss the biggest mistakes authors make when writing book proposals and will explain how to avoid each of these.
The Business Side of Traditional Publishing, and Next Steps to Commercial Success
In this section the faculty will explain the issues in a typical publishing contract including territory, term, royalties, advances, payment schedules, competing works, illustrations, warranties and representations, copyright, marketing, foreign rights, titles, and termination. A sample publishing contract will be provided. The final half hour will be spent outlining next steps toward commercial success for attendees.
Publishing in the Time Of COVID-19
Sorche explains how the pandemic has affected large and small publishers, book sellers, agents, and most importantly, authors, and provides for her advice on how COVID-19 should influence your writing.
How to Make Money From Writing Articles and How to Build Your Writing Portfolio
The faculty will give practical suggestions for how to get paid assignments writing articles for magazine and other media. In addition, the faculty will provide specific suggestions regarding how to build one’s portfolio and make yourself more attractive to agents and publishers.
Publishing Your Dramatic Work - Screenplays, TV Scripts and Plays
Professor Krevolin will explain how making money in the dramatic arts as a writer differs from doing so through books and articles. He will discuss how the industry works including agents, pitches, compensation, contracts, and what sells and what doesn’t sell. Rich will provide practical tips for how to break into the industry and be successful. Rich will also give tips for producing high quality writing in the dramatic arts.
Freelance Technical Writing — Opportunities Available
The faculty will provide an overview of the many varied types of technical writing that physicians are called upon to perform including: abstracts, posters, marketing materials, editing, CME material, training material, presentations/ slides, proposals, regulatory documents, scripts, web content, news articles, materials for the pharmaceutical industry, and white papers and how these relate to The Pharmaceutical and Medical Communications industries. For each of these areas the faculty will explain what the work consists of, why it is needed and who within each industry would typically hire the physician to perform the work.
The Business of Freelance Technical Writing — Landing Your First Clients, Negotiating Your Rates, Collecting Fees, and Marketing Your Services
The faculty will provide advice for how to break into this field. The faculty will also explain how to set and negotiate your rates, how and when to collect your fees, how to leverage your clinical skills and experience, how to earn repeat and word of mouth business, how to make yourself more attractive to potential services and how to market your services to both new and existing clients.
Conclusion — Your Action Plan to Start Earning Money as a Physician Writer
By far, the biggest impediment to making money as a physician writer is inertia. Attendees will be provided frank advice for defeating intertia (GOYA!). In this section, each attendee will also draft a concise action plan to follow to get started as physician writers. Attendees will be invited to share their plans with SEAK for feedback.